The smarter way to market your B2B technology:

Audience-specific content. 

Clearly defined opportunities

To stand out, your content must prove you understand audience-specific challenges and how to solve them. We help you define the best fit opportunities by mapping the value of your solutions to those challenges.


A tailored content marketing strategy

An audience-specific content marketing strategy defines how to communicate with the right people at the right time within industries and accounts to generate leads and maximise sales. Let us build it for you. 

Unique assets that
generate leads

To maximise the return on your strategy, you need to create a continuous stream of compelling audience-specific content. We'll develop the unique assets that will attract buyers and generate leads.

Not sure where your content is headed? Let us give you a roadmap.

You’ve got a roadmap for your technology, right? Well, your content needs one too – and you shouldn’t spend another cent on sales and marketing materials until you have it. Otherwise, you’ll waste time and money on creating content your audiences will ignore.

A Content Roadmap will give you a snapshot of what you have and how to improve it.

It’s a fast, low risk way to find out if we’re a good fit for each other.
And it’s also the perfect starting point for a longer engagement that can really get your content and your business motoring.

About techster

Whether you want to sell your B2B technology product, software or solution to specific industries, accounts or individual buyers, generic marketing content won’t cut it.

The reason: There are enough bland me-too materials out there to sink several battleships. To break through the noise, you need to engage your audiences with context-specific content that addresses their unique challenges.

techster is the only audience-specific content consultancy focused solely on generating awareness and leads for midsized B2B technology vendors.

We’d love you to be our next client. Let’s start a conversation today.